Sexism in hip hop music videos

Consumption of rap music increased by 25 percent from , recording the second-largest growth of any music category. In fact, the past few years have marked groundbreaking success for the rap and hip-hop industries, as the genre has progressed from taboo to widely accepted. Moreover, the average age of hip hop listeners is the lowest of all major music genres in the United States. Because of this impressionable demographic, the content of hip hop and rap music has particular potential for impact.

There has been a rise in sexually suggestive movements in popular music videos, according to published in Psychology of Popular Media Culture. Given that it is commonly assumed that the presence of sexualizing media content increased over time, longitudinal content analyses are needed to support this statement. Thus, the study provides the first visual content analysis of music videos from a longitudinal perspective—namely, from to In the study, the researchers systematically quantified various types of sexual content in popular music videos. They found that depicted sexuality such as passionate kissing or intimate touching and sexual objectification were common, but did not increase or decrease significantly between and However, the researchers did find an increase in ambiguous sexual expressions, such as sexually suggestive movements and gestures.

Misogyny in hip hop culture refers to lyrics, videos or other aspects of hip hop culture that support, glorify, justify, or normalize the objectification, exploitation, or victimization of women. It can range from innuendoes to stereotypical characterizations and defamations. Overt misogyny in rap music emerged in the late s, and has since then been "a constant feature" of the music of numerous hip hop artists. Hip hop has had a considerable influence on modern popular culture, saturating mass media through music videos, radio broadcasts, and a variety of other mediums.

JavaScript is disabled for your browser. Some features of this site may not work without it. Sexism and misogyny in American hip-hop culture Larsen, Jane Kathrine. Master thesis. Metadata Show metadata.